Consumer Reports

After 14 years leading health strategy and impact at Consumer Reports, I wanted to take a different perspective on the culture of health and reflect on some of the issues that I was most passionate about, from easing the challenges of aging to addressing the crisis of public trust in institutions, media, and science. I was also excited to get back to my entrepreneurial roots and collaborate with the “civic tech” community to create tools for improving person and family-engaged healthcare. 

Senior Director, Health Impact

(Feb 2014-Mar 2017)

STRATEGIC PLANNING & LEADERSHIP
–Helped draft strategic plan for the world’s largest nonprofit, nonpartisan consumer advocacy organization to create a fairer, safer, and healthier world by partnering with consumers to shape the marketplace, influence businesses, guide legislation and regulation. 
–Developed focused health impact strategy to drive reforms to achieve a safer, more affordable system for consumers.
–Engaged and collaborated with cutting-edge strategy and innovation firms to explore trends in technology and society to inform data-driven concepts and business experiments in support of strategic goals.
–Led cross-functional team to align goals across policy (federal, state, marketplace advocacy), content (research, journalism, and education), engagement (mobilizing partners, decision-makers/influencers, consumers).
–Directed team implementing health impact strategy, including content development, product development, outreach, evaluation.

PARTNERSHIPS & EXTERNAL RELATIONS
–Managed relations with major donors/foundations e.g. Robert Wood Johnson Foundation.
–Championed CR presence at thought-leadership forums including Aspen Ideas Festival, SXSW, TEDMed; collaborated with programming team to produce expert panels and executive speaking opportunities.
–Managed relations with leaders of institutions such as the National Academy of Medicine, National Business Group on Health, CDC, government agencies, industry associations.
–Represented CR as speaker/participant at health industry events, speaking alongside CEOs, academic experts, government leaders.

ISSUES & IMPACT
–Coordinated communication and advocacy effort to address the global antibiotic resistance crisis–resulting in journalism awards for coverage of the issue in CR magazine.
–Oversaw CR Health Ratings Center, recognized for influencing healthcare decision-makers through public reporting of data on hospital safety, drug costs, and value of services.

Director, Health Partnerships

(Aug 2011-Jan 2014)

ORGANIZATION DEVELOPMENT 
–Established a new department to work on amplifying the organization’s reach and impact in the health marketplace and explore new partnerships, new audiences, and new business models.
–Procured significant grant funding to support the department’s work.
–Negotiated contracts and licensing agreements with data partners (e.g. British Medical Journal, National Committee on Quality Assurance) for the co-development of Ratings of health services.

BUSINESS DEVELOPMENT
–Built and maintained a network of 60 partners (including Fortune 200 companies, labor unions, health plans and providers, large nonprofits, media organizations, Latino media, national and regional business coalitions) who are committed to innovative approaches to achieving shared outreach and impact goals.
–Developed organizational relationships with IBM and IBM Watson for pilot programs to improve employee health and improve value of healthcare spending.

CAMPAIGN LEADERSHIP
–Launched consumer campaign for Choosing Wisely, a partnership with ABIM Foundation and leading medical specialty societies, to reduce waste and overuse of resources by encouraging conversations between patients and providers about the appropriate use of health services.
–Accepted a “Health Policy Hero Award” for the breakthrough contribution of the Choosing Wisely initiative to changing the culture of health and its ideas have since been implemented across the US and internationally–generating interest from OECD around measuring the significance of its global impact.
–Reached 100 million consumers each year with unbiased information to improve their health decision-making, through channels ranging from Univision to Wikipedia.

Publishing Director, Consumer Reports Health

(Mar 2003-Jul 2011)

–Managed health information products with a focus on business planning and new product development.
–Oversaw the growth of Consumer Reports on Health into the country’s top-circulation health newsletter.
–Led end-to-end development and launch of a new Consumer Reports website to educate consumers about evidence-based health decisions.

Grants & Fundraising

Managed senior-level relationships with major foundations and funders on behalf of the nonprofit Consumer Reports. Championed numerous successful grant and sub-grant applications totalling approximately $20 million over 10 years. Oversaw P.I.s and grant-funded staff for projects on consumer health and patient safety.

• Attorney General Consumer and Prescriber Education Grant Program
• California Health Care Foundation
• Cy Pres award for Airborne settlement
• Engelberg Foundation
• Gordon & Betty Moore Foundation
• National Library of Medicine
• New York State Health Foundation
• Patient-Centered Outcomes Research Institute
• Robert Wood Johnson Foundation (4 grants)

Team Awards

  • 2016 Society of Professional Journalists Sigma Delta Chi Award for Public Service in Magazine Journalism: Consumer Reports — America’s Antibiotic Crisis (series) [Team award] 2013 National Center for Health Research: Health Policy Hero Award: Choosing Wisely [Joint award with campaign partners]
  • 2015 ASME (American Society of Magazine Editors) Award for Multimedia: Consumer Reports print and online package — A Beautiful Death [Team award]
  • 2015 Hermes Creative Awards Platinum Award for Educational Video: Consumer Reports and Health Research for Action — Understanding Healthcare Costs [Team award]
  • 2014 MIN (Media Industry News) Editorial & Design Award: Editorial/Print Series: Consumer Reports magazine – Hospital Safety Series and Hospital Ratings [Team award]
  • 1998 Routledge Encyclopedia of Philosophy won numerous awards including Editor’s Choice (Reference Books Bulletin), 50 Sources for the Millennium (Library Journal) and Outstanding Reference Source (American Library Association) [Team award]